What is an e-commerce chatbot? Applications & cost

The findings contribute to the existing chatbot literature and offer practical implications for brand managers to develop optimal language strategies when deploying chatbots in e-commerce. Most customers expect businesses to be available 24 hours a day, 7 days a week. Offering 24-hour support is a great way to ensure customer satisfaction.

• No matter how in-depth your product description and media gallery is, an online shopper is bound to have questions before making a purchase.
• If you get the prospect to respond to any of these, you can reopen the 24-hour window again.
• These FAQs also involve queries related to refund, delivery, payment, etc.
• Instead, the chance is that people may promote your platform as the most reliable one among their friends and family members.
• While the relevancy of ‘human’ conversations still remains, the need for instant replies is where it gets tough for live agents to handle the new-age consumer.
• A back office that enables you to understand how the algorithms came up with a specific answer.

It’s not enough to build and launch a chatbot — buyers won’t chat with your bot if it’s not helpful or engaging. Roughly 40% of users will stop chatting with a bot after the first message, and 25% will stop chatting after the second. Some require basic coding, but many have basic drag-and-drop models for those without programing experience. We’ll list the required skills needed for each platform and the channels where the platform can publish your bot, such as Facebook or a Shopify store. Users can also create their own outfits and browse and vote for other users’ outfits on the bot for an interactive shopping experience.

Boost Your eCommerce Sales & Support

Similarly, using the intent of the buyer, the chatbot can also recommend products that ‘go along with’ the product they came looking for. Think of this as product recommendations, but more conversational like a metadialog.com chat with the salesperson you met. Comparisons have found that chatbots are easy to scale, handling more than thousands of queries a day, at a much lesser cost than hiring as many live agents to do the same.

You can adopt the most useful e-commerce chatbot features for your online retail business success. For many online retailers, chatbots are automated touchpoints on the website. Here is an example from the Royal Bank of Scotland who integrated the “Luvo” chatbot for their customer service. With this bot, customers receive help on their queries and problems in a quick and simple way without waiting. They can help users discover new products, offers, and functionalities in a non-salesy conversational manner thanks to their data collection, and hence personalization, capabilities. Ecommerce chatbots keep users effectively engaged throughout the interaction.

People Are Increasingly Using Messenger Apps

They may also feel more comfortable chatting with the service bot directly on a web page. Using an omnichannel chatbot lets customers receive service on their desired platform. This capability is one of the key benefits a chatbot yields to an eCommerce business. The first step to writing a good chatbot script is to understand your target audience and their needs, preferences, and pain points.

Your customers would no longer suffer from annoying calls and scroll endless FAQ sections. Moreover, with bots for buying online, you eliminate the human factor. That way, a representative of your online shop would always be in a good mood and talk to customers in a good way. Another use case of how chatbots deal with abandoned carts is remarketing. If a customer added some products to the shopping cart and then left your online shop without finishing the checkout, a chatbot reminds him about uncompleted purchases on Facebook Messenger.

The 4 Best Ecommerce Platforms for Selling in 2023

This is a valuable feature for each individual interaction, but one that helps your business as a whole, too. The more users engage with your chatbots, the more data the bots acquire, which in turn can be helpful in better understanding what users want from your site. Rule-based chatbots are great if users are only expected to have simple queries that refer to a limited set of information. The personal finance app Digit, in the example above, uses rule-based chat since the user is only expected to ask a narrow set of questions about their account.

In this article, we will share some best practices and tips for writing e-commerce chatbot scripts that can boost your conversions and retention. GetJenny develops JennyBot, a chatbot builder with a custom natural language processing engine (NLP). With JennyBot, you can easily build intelligent chatbots to improve customer experience, automating manual work in customer service, lead generation, HR and internal communications. Enhancing customer experience is one of the ways to improve customer service in an e-commerce store. An e-commerce store owner can evaluate how many customers have a positive or negative opinion about their products and services with an AI chatbot.

Are chatbots in ecommerce really successful?

It goes without saying that ecommerce is a highly competitive industry. As an ecommerce business owner, getting your customers to stay with you and not move on to a competitor site is going to be your primary challenge. These are the users who’ve likely arrived at your store in search of a specific product, and they’re probably in the process of comparing prices offered at multiple online stores. People love shopping online because they will never get limited by opening hours. Customers also expect better service from you, anytime, anywhere, boundlessly.

A chatbot can make sure they have access to assistance if they need it. Define clear objectives for your chatbot implementation, such as reducing response times, improving customer satisfaction & engagement, or increasing sales. Ensure that your chatbot aligns with your overall business strategy. CAC or customer acquisition cost exhibit how much you have spent to attract one customer. Chatbots for eCommerce can reduce this cost as they offer instant connection, and feedback and engage customers for a longer period on your business page.

Gather feedback and data

AI chatbot technology can automate customer service tasks, allowing customers to receive help quickly and easily without human interaction. Additionally, AI chatbots can understand natural language queries and accurately answer real-time questions without prior programming or training. Ultimately, due to the AI-driven algorithms powering them, these chatbots can enhance their performance with every query and eventually become adept at tackling even detailed questions. This means their accuracy increases with each query made, and finally, they can provide accurate answers even when faced with complex inquiries. On the other hand, chatbots are no substitute for classic customer service, and should only be used as a support. Although ecommerce chatbots reduce waiting times and offer more agile resolutions to simple shopping and delivery issues, you will still need a human team to attend to more complex cases.

Chatbots can help customer find their desired product, right from the chat window. Help them with their order by supplying complementary product recommendations, so they can get the best experience from their purchase. Tell your customers stock information and delivery estimates right from the home page, product page, cart or checkout.

eCommerce Chatbots: The Complete Guide (

Chatbots are a great way to capture visitor intent and use the data to personalize your marketing campaigns. Chances are, you’d walk away and look for another store to buy from that gives you more information around what you’re looking for. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. For example, Shopify has a chatbot called Kit, which is only compatible with Shopify stores. Personalize your content to foster deeper customer relationships, increasing sales and repeat business.

• There are several use cases for chatbots in eCommerce, and with consumer expectations changing all the time, you need to ensure that your business meets the kind of standards they expect.
• At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.
• Natural language processing (NLP) has enabled chatbots like Rep AI to better understand complex user questions.
• This will ensure that users are aware of the days and times when a live agent is, and isn’t, available.
• Viber has been revolutionizing the way businesses communicate with their customers for the last 7 years.
• When you’re running an online store, there are many aspects and operations to stay on top of and manage.